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Dead Sea Skincare

DEAD SEA SKINCARE

Initially when I started to review the subject matter the first thing that sprung to mind was a full body Seaweed Wrap so entered into the article with only this in mind. Boy was I wrong, there is so much more to Dead Sea products and when you scrape the surface there is plenty on offer to us. As the name suggests these products should contain ingredients which come from the Dead Sea which is a closed basin located in the Jordan Valley, where the high salt content in the water makes it unsuitable for fish and other aquatic animals to thrive there hence the name.

Most Dead Sea products have been produced with a view to offering us a more natural product, so tend to be free from detergents which can have an adverse effect on the skin. They contain many natural minerals which all have beneficial properties for the skin which include Potassium, Magnesium, Calcium, and Sodium. These minerals help aid in cell renewal, rejuvenation and also have a calming effect on the skin. In their natural form these minerals are very kind to the skin so I would always make sure that they were not going through too much of a rough manufacturing process which can alter properties. In their unadulterated form these chemicals are not as harsh as their man made equivalents and have great health benefits. Most of the products I have come across during my research were also chemical and detergent free so no harshness to, or irritation of the skin would occur.

At the moment when approaching salons for information I found that most went with the industry leaders and hadn't even looked at the alternative of Dead Sea skincare products. This is a shame as there are a variety of products available which could offer something unique for salons wishing to offer clients an alternative to the usual products on offer. Most of my research pointed me to the conclusion that Dead Sea skin care products were primarily used in large spas and used for homecare products.

The leaders in the market at the moment seemed to be Ahava based in London– definitely the spa product of choice and Dead Sea Magik based in Manchester– one of our home choice brands. Large spas using them in the UK can be found easily on the internet but they seem to use Dead Sea products for body wraps, then use alternative products for facial treatments. Large hotel chains worldwide can be found using them in their spas e.g. Marriot.

Home products are readily available over our normal beauty counters in Debenhams, Boots etc. As Ahava seems to be the therapists/spas choice we see this in the difference in price from those available at Debenhams, Boots etc. A normal cleansing face wash varies in price from £8.85 at Debenhams to £14.00 from Ahava. Comparing these prices to the usual cleanser prices some brands are charging where you can spend in excess of £30 I found them definitely value for money.

At the moment consumers seem to associate and use Dead Sea products in the body scrub/wrap category, as that is usually what is on offer in our spas, and this was confirmed during research, when it came to the facial treatments they too seem to skip back to the normal top 4/5 available.

I would hope that some decide to break free from the expected and choose their full range from the one category and stand by that choice. I believe that this could be a great USP (unique selling point) for a salon/spa. The products are easily transferable for home use so allow the customer to carry on our treatments for a more continuous treatment and skin care routine, and offer some upsell for therapists on products to retail.

There is definitely a market for salons to take up Dead Sea products and think we need to open our minds up to all the possibilities out there as far as products is concerned. We, yes I’m including myself in this, are becoming too set in our ways and not venturing out of our comfort zones of the present day top 4/5 skincare brands in the market. I imagine that lack of training in these products when in college combined with the dominance of other products in the market make it hard for products like this to break through in the beauty industry as a whole at the moment. Due to the simplicity of the products there would be a good range of products which could be retailed to our clients for a more continuous skin care regime. An avenue for Dead Sea product companies to consider would be training the therapists at grass roots while in college, as an alternative to established or popular skincare brands.


Well I hope I have given you some food for thought, I definitely have given myself some and am off now to hint to my family for a nice Home Spa set, for my birthday, seen while conducting my research. I have attached a small list of internet pages you might like to have a look at for yourself.

As for our Dead Sea skin products I don't see a sudden surge in salons or therapists offering this instead of their current skincare brands and believe any change like that would take time and effort from the companies wishing to bring these to market. If there was enough demand for these products then I also believe that established skincare product manufacturers would more than likely diversify and add their own brand Dead Sea products to their existing range and not allow smaller companies to grow and damage their future business growth.

http://www.ahava.co.uk/infopages/contactus.html

http://colinsbeautypages.co.uk/dead-sea-salt/

http://www.premier-deadsea.co.il/

http://www.findershealth.com/images/content/magazine_articles/dailyex_kalmora.jpg

http://www.ahava.co.uk/productpages/cleansers_toners.html

http://www.deadseacosmetics.co.uk/dead-sea-magik-2-c.asp


AMANDA KERR MGBT

MY STAFF COUNT – OWNER

BEAUTY INNOVATOR LTD/CALEDONIAN THERAPY ACADEMY - MANAGER

Article Category : Skincare
Date Added: 18/01/2012
Added By:
Email : mandkerr1@btinternet.com
Website : http://www.mystaffcount.com

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